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3 Musketeers - "A Lighter Way To Enjoy Chocolate"
BK - "Burger Shots"
The Home of the WHOPPER® decided to go minimalist with some new mini-burgers – the very antithesis of their hallmark humongous sandwiches. So we contextualized the distinction with a reference to Japan, the Home of Micro Technology. Employing a manga design style, we created ads, posters and wild postings with headlines in both English and Japanese to convey “Japanese Technology. Big American Taste.” Frankly, I was surprised the client bought it. But they did.
BK - "Tricked Out"
BK - "The Real Chicks of Plucking County"
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As an offshoot of BK® Burger Shots, Burger King introduced BK® Chicken Shots, little mini chicken sandwiches. We decided to ride the Real Housewives wave to bring these sandwiches to life with a campaign featuring surreal images of women with chick heads. The client loved it, but they killed the product along with the campaign.
BK - "Yasskicked"
Burger King branded something called an Angry WHOPPER®, with lots of mouth-punishing ingredients like jalapeno peppers. So we coined a new word for the experience. Yasskicked. As in,“If you wanna get Yasskicked, try one of these.” We even added a definition to the Urban Dictionary.
The Home Depot - "More Saving. More Doing."
HSBC - "Your Point Of View"
Marriott - "For You We're Marriott."
Marriott was embarking on its first cross-branded effort targeting business travelers, and wanted to do a MultiCulti campaign that spoke to African American, Hispanic American, LGBT and General Market audiences, all with a singular voice. Rather than talk about hotel properties and amenities (like there’s any real difference between hotels, right?) we decided to infiltrate the mindset of ambitious, overworked, go-go-go professionals. Client loved it. It’s still running.
Marriott - "Be You, With Us."
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